01
Complete food
Animal-first formulas are engineered around energy, amino acids, fatty acids, minerals and vitamins.
INU LAB · Launching 01.10.2026
Nutrition built around the dog in front of you.
Complete, animal-first food. A clear starting plan. Ongoing support that keeps the reason behind every change close to the dog.
The missing context
Most dog food stops at the delivery.
The owner sees appetite, stool, energy, weight and behaviour every day. The vet sees the dog at particular moments. The food company usually knows the order, but not what happened next.
INU LAB begins with a known daily input and is being built to keep the food, the reason for the plan, the owner's observations and the next review connected.
What makes INU different
The bowl is the beginning, not the whole product.
Known food
The recipe, nutrient profile and portion are part of the record.
Known reason
The starting plan reflects life stage, body condition, routine and food history.
Observed response
Useful changes can be recorded instead of reconstructed from memory.
Clear next step
Support and review remain attached to the plan that prompted them.
A considered start
Food, plan and follow-up belong together.
02
A plan you understand
Portion, transition and the first review point are explained before you commit.
03
Support with context
Questions and observations stay connected to the food and plan they relate to.
Our boundary
The dog is the client. You are the partner.
INU LAB supports everyday nutrition decisions. It does not diagnose disease or replace veterinary care.
That boundary matters: useful nutrition support should make it clearer when a question belongs with the food plan and when it belongs with a veterinarian.
Why we are building INUProduct · Science · Learn
Understand the food before you choose it.
Product
What arrives at home
Food, the starting plan, transition support and the rhythm of review.
Explore ProductScience
What the formulas must prove
Nutrient completeness, mineral control, safety and the evidence behind our boundaries.
Explore ScienceLearn
Guidance for real routines
Changing food, storage, portions, growth and the point at which to call your vet.
Explore LearnFounding 100
Help shape the first complete INU experience.
We are starting with a small group so onboarding, transition, delivery and follow-up can be tested closely before we expand.
Applications are open across our first Benelux hubs. Applying is free, and every accepted household sees the proposed next step before making a commitment.
Apply to Founding 100